Regular hot coffee is now the most widely consumed beverage, either at home or away
from home, surpassing even carbonated regular soft drinks and plain bottled still
water. This means that understanding the coffee occasion and consumer trends around
the brewed beverage is more crucial than ever. In this report, you’ll learn:
- Coffee consumption behaviors and preferences by demographic, as well
as how they have changed over time
- Trends in coffee that operators shouldn’t ignore
- Coffee program best practices to lure today’s consumers
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