Spreads Trend Report

One of the greatest pleasures of eating bread or pastries is pairing them with a variety
of spreads and toppings, from fruity to nutty to savory.
Spreads were around long before the Earl of Sandwich famously invented the handheld
meal. But in our age of on-the-go eating and hygienic commercial production, spreads
for bread, toast, rolls, pancakes and more come in different forms and serve different
needs. In this report you’ll learn:

• Why most diners prefer spreads in single-serve packaging
• What consumers mean when they say they want variety
• How respected brand names boost consumers’ perception of spreads