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Boosting the Appeal of Family Dining Restaurants

Just because the segment is dubbed “midscale” doesn’t mean it is stuck in the middle. Despite being flanked between the ballooning fast-casual segment and the already-enormous casual-dining segment, family-style concepts are finding ways to forge new paths and stand out from the competition. In this report, you’ll learn:

  • Why attracting younger consumers is key to the future of this segment
  • Ways to boost the experience-from the menu item types to the convenience factor and more
  • Real-world examples of how family-style operators are distinguishing the experience in their establishments

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