Anything Jif'ing Goes

why jif^®?

Beloved Brand

The most preferred brand of peanut butter consumers would like to be served when eating away from home*
Best formats

Easy to-go options including creamy and natural portion control cups
Quality choice

Rated best in class for quality, flavor and trust among all peanut butter brands away from home*
Endless options

A plant-based protein they’ll want on pancakes, in yogurt, with sweet potato fries and more!

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Ideas for Days (and Nights, and Mornings)

4 WAYS TO CAPTURE ALT-PROTEIN-SEEKING SNACKERS

Alternative proteins and snacking are both growing like crazy. Get tips for building revenue with both trends at once.

Close-up of someone holding a JIF Portion Control cup and dipping an apple slice into it.

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WHAT’S THE GRAB AND GO OPPORTUNITY?

Get insights and grab-and-go menu inspiration.

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Jif’ing Favorites

Jif 3/4 oz. Peanut Butter Cup

Jif 3/4 oz Peanut Butter round plastic portion control cups make peanut butter convenient anywhere, from tabletop caddies and buffets to grab-and-go snacks and more. Serve the peanut butter flavor guests know and love.
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Jif 1.1 oz. Peanut Butter Cup

Jif is the peanut butter flavor guests know and love in a convenient, portion control option. Bonus: this product meets the 1 oz meat alternative requirement for Child Nutrition Programs and is perfect for K-12.
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Jif .64 oz. Natural Peanut Butter Cup

Made with 5 Simple ingredients and RSPO Certified sustainable palm oil, Jif Natural Creamy Peanut Butter provides creamy, fresh-roasted taste in a portable, no-stir option.
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Jif To Go^® 1.5 oz. Peanut Butter Cup

With smooth, fresh-roasted taste that stands out above the rest, Jif To Go 1.5 oz Creamy Peanut Butter cups are ready for fun and portable dipping on the go.
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Jif To Go 1.5 oz. Natural Peanut Butter Cup

Made with 5 Simple ingredients and RSPO Certified sustainable palm oil, Jif Natural Creamy Peanut Butter provides creamy, fresh-roasted taste in a portable, no-stir option. Bundle with a snack or serve a la carte for bonus revenue opportunities.
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More Convenient Formats

Bring the powerfully delicious flavor of Jif to the whole menu. Check out the full lineup for labor-saving front- and back-of-house options.
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*Datassential, Smucker’s Tabletop Consumer Study, August 2022. Online Survey of 2500 consumers.