Something sweet for everyone
Offering the brands and varieties consumers love makes each experience a little sweeter. See what matters to all types of guests and how you can (easily) deliver the experiences they’re looking for.
Meet the Foodie
“I would pay slightly more (like 10%) for a chosen sweetener like sugar in the raw®.”
- Priorities: All-natural ingredients, quality, premium taste
- Practices: Food connoisseur and business traveler who often drinks coffee on-the-go
- Places: Eats and entertains at steakhouses, casual dine, fast-casual and mid-tier coffee chains
- Preferences: Oatmeal, smoothies, coffeehouse cold brew + The Top Turbinado1
Meet the Naturalist
“When I'm away from home, I usually use stevia.”
- Priorities: Real, natural, plant-based foods, simple ingredients and complete customization
- Practices: Loves working out and traveling
- Places: Eats at fast casual salad and Mexican places, food trucks and trendy coffeehouses
- Preferences: Specialty coffees with plant-based milk, matcha, protein shakes, power bowls and herbal teas + The Calorie-Free Favorite1
Meet the Nourisher
“When I’m away from home, I’m more open to natural sweeteners.”
- Priorities: Value uniqueness and takes a holistic, healthy, unique approach to life, work, eating and travel
- Practices: Follows a paleo or keto diet and makes thoughtful purchases in all areas
- Places: Prefers restaurants with organic options and coffeehouses that source responsibly
- Preferences: Fair-trade coffee, matcha, chai and herbal tea + The Zero-Carb Pick
Meet the Traditionalist
“Too many places don’t carry sweet’n low® anymore.”
- Priorities: Wants full flavor without the calories—looks for ways to cut sugar and enjoys being active
- Practices: Living life to the fullest, hanging out with friends and taking care of family
- Places: Eats out at breweries, pizza places, coffee QSR and midscale breakfast houses
- Preferences: Black coffee, iced coffee and iced teas + The Zero-Calorie Classic
Meet the Purist
“When I'm away from home, I'm more open to using natural sweeteners.”
- Priorities: Realness, familiarity, wholesomeness, and choosing organic and responsibly sourced whenever possible
- Practices: Young adult who values creativity and seeks out better-for-you natural sweetener options
- Places: Eats at fast casual restaurants and local restaurants that menu dishes with organic ingredients
- Preferences: Hot and iced coffees, iced teas and smoothies + The Organic Option
A SWEET DEAL
Purchase a qualifying sweetener, and you’ll get a sample of a different qualifying sweetener for free.
ELIGIBLE CUSTOMERS: Foodservice operators. INELIGIBLE CUSTOMERS: K12 operators, bid, contract business, national accounts and affiliated franchise groups (due to other Smucker Away From Home programs in which they may already participate).’’ Limit one case per submission.
1 JMS Datassential May 2025 Consumer and Operator Omnibus: Sweetener AFH and Caffeine.
2 Datassential BUZZ 2025 Annual Report
Organic Agave In The Raw®, Stevia In The Raw®, Sugar In The Raw Organic White®, Sugar In The Raw®, and Sweet’N Low® are registered trademarks of CPC Intellectual Property, Inc. used under license.