Little things mean better breakfast
Jams, Jellies, & Preserves
- Smucker’s is the #1 brand for quality, flavor, trust, and “premium-ness”1
- 87% say they add value to breakfast items1
- A variety of popular, beloved flavors ripe for customization
Syrup
- 74% say Smucker’s Syrups add value to breakfast items1
- Perfect for griddled favorites, breakfast tacos, dipping, and more
- No artificial dyes or colors
Honey
- The most-used honey brand1
- 100% pure honey
- Perfect for baked good, beverages, yogurt, and oatmeal
Peanut Butter
- Jif® is preferred by consumers nearly 2 to 1 over the competition1
- Consumers’ favorite peanut butter they’re willing to pay more for1
- Great for oatmeal, toast, griddled favorites, and fruit for dipping
Winning Value and Indulgence at Breakfast
With some savvy strategy, striking just the right balance is easier than you think. See how Smucker's and Jif can help you deliver the value guests want and the flavors they crave.
1Datassential Tabletop Consumer Study 2026
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