Little things mean better breakfast
Jams, Jellies, & Preserves
- The #1 brand consumers associate with quality and trust1
- 87% say Smucker's® adds value to breakfast1
- Smucker's® Signals Quality. Guests associate the brand they know and trust with a quality dining experience1
Syrup
- 74% say Smucker’s Syrups add value to breakfast items1
- Perfect for griddled favorites, breakfast tacos, dipping, and more
- No artificial colors or flavors
Honey
- True Source Certified Honey
- 100% honey
- Perfect for baked good, beverages, yogurt, and oatmeal
Peanut Butter
- Jif® is preferred by consumers nearly 2 to 1 over the competition1
- Consumers’ favorite peanut butter they’re willing to pay more for1
- Great for oatmeal, toast, griddled favorites, and fruit for dipping
Winning Value and Indulgence at Breakfast
With some savvy strategy, striking just the right balance is easier than you think. See how Smucker's and Jif can help you deliver the value guests want and the flavors they crave.
1Datassential Tabletop Consumer Study 2026
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