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The right sweetener mix can be the difference between a water order or a beverage purchase. Maximize your profit potential with a selection of sweeteners from brands customers know and trust.

Why Brands Matter Right Now

With its distinct amber-colored crystals and molasses flavor, turbinado sugar is a premium sweetener that demonstrates quality. As the first to market with turbinado sugar, Sugar In The Raw® is the #1 brand of turbinado sugar in away from home2 and retail.1

Meet the growing demand for simple and organic products3 with Sugar In The Raw Organic White® Cane Sugar—a natural, unbleached and less processed way for guests to customize their beverages.

Stevia is the #1 selling zero calorie sweetener in retail,1 and as the leading stevia sweetener brand away from home,2 Stevia In The Raw® is an important addition to your sweetener lineup. Satisfy a variety of guests’ preferences from zero-calories to all-natural with one sweet packet.

Found on more tabletops than any other zero-calorie sweetener brand,2 Sweet ‘N Low® saccharin-based sweetener is the brand guests expect to see when looking to customize their beverages.

As the second leading brand of sucralose- and aspartame-based sweeteners,1 NatraTaste Gold® and NatraTaste Blue® provide an elevated alternative to private-label brands. Both deliver taste as sweet as two teaspoons of sugar without any of the calories.

Monk Fruit In The Raw® is made from delicious vine-ripened monk fruit, also called luo han guo. It’s the keto-friendly, zero-calorie, Non-GMO-Project-Verified* sweetener that tastes like sugar for your guests.

1Datassential, F2 Foodscape-Personalization, 2018
2Datassential, One Table Consumer Report, June 2020