Tackling Labor Gaps with Micromarkets

1. Where are micromarkets thriving?

As self-serve commerce technology continues to evolve, micromarkets become a more viable option for both commercial and noncommercial spaces.

Business & Industry, Healthcare, Hotels, Airports, Universities, Grade Schools

2. Why are micromarkets growing?

Labor

Micromarkets eliminate the need for hourly labor, and nearly eliminate labor needs altogether.

8 IN 10 OPERATORS HAVE JOB OPENINGS1

Grab & Go

Grab and go is growing, and millennials are key micromarket patrons2

31% OF CONSUMERS WILL PATRONIZE A MICROMARKET IN THE NEXT 6 MONTHS2

Fresh Convenience

Operators who make the switch from vending machines can offer a wider variety of fresher foods, and they report:

• LOWER UPFRONT INVESTMENT3
• HIGHER REVENUE GROWTH3

• HIGHER PURCHASE AVERAGES3
 

3. How are micromarkets evolving?

Micromarkets are endlessly flexible, and we are seeing every aspect—from size to offerings—evolve to meet the needs of target consumers.

• MORRISON HEALTHCARE SERVES SCRATCH-MADE FOOD TO OVERNIGHT STAFF.4
• MAYO CLINIC RUNS A HYBRID MODEL WITH ATTENDANTS AT THE BUSIEST HOURS.4

4. How do you set up a successful micromarket?

Technology

Reliable, self-serve POS system

Location

High-traffic location with space to move in and out quickly

Offerings

High-quality grab-and-go foods that require minimal prep

 

Heighten consumer appeal with

Comfort Flavors, Health-Conscious Snacks, Simple Self-Service

Contact a rep to discuss stocking your micro-shelves with food and beverages your guests can’t help but reach for. Like the portable, packable, anytime snackable Smucker’s® Uncrustables® sandwiches—now available in a convenient 48-count cases with a game-changing 5-day refrigerated shelf life.

1NRA, January 2023.
2Technomic Ignite, Q4 2022.
3Nayax, January 5, 2023
4Food Management, June 8, 2023.

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