Catering to Gen Z & Gen Alpha

Generating consistent long-term business takes some planning and foresight, and in foodservice sometimes that’s easier said than done. But we can help! We’ve gathered a few key insights about the two generations whose preferences and priorities are shaping the direction of foodservice today and will continue to for years to come.

Regardless what kind of operation you’re running, prepping for the generational shift is a good idea. Here are a couple easy ways to satisfy the needs of both generations:

High-quality, brand-name touches like Smucker’s^® jams, jellies, preserves, honey and syrup and Jif^® peanut butter portion control can support convenient foodservice experiences (e.g., grab-and-go, delivery, takeout) and appeal to an increasingly discerning Gen Z consumer.

High-quality, brand-name touches like Smucker’s^® jams, jellies, preserves, honey and syrup and Jif^® peanut butter portion control can support convenient foodservice experiences (e.g., grab-and-go, delivery, takeout) and appeal to an increasingly discerning Gen Z consumer.