From Plug-In to Profit: Making EV Charging Work for C-Stores

By: Away From Home (www.smuckerawayfromhome.com)

An Opportunity with Profit Power

As electric vehicle (EV) adoption accelerates, convenience stores are entering a new era of opportunity. The National Electric Vehicle Infrastructure (NEVI) program’s relaunch (featuring simplified rules and expanded flexibility)¹ has sparked new momentum for C-store charging projects and streamlined the path to participation.² Because of this, C-store operators are rethinking the future of the forecourt. With some retailers reporting fuel sales declines of up to 8% year-over-year,³ new revenue streams like EV charging are increasingly valuable. In fact, C-stores with charging see 2x higher in-store spend per visit than those without.⁴

Turning Dwell Time into Dollars

EV drivers don’t just stop; they stay. Charging takes time, which creates new opportunities for engagement, foodservice sales, and brand loyalty. Compared to traditional fuel visits, EV user stops are longer (typically spending 15–40 minutes charging their vehicles)⁴ while 89% make a purchase during their visit.⁵ Longer dwell times translate into larger baskets, repeat visits, and new food occasions when the site delivers on comfort and convenience.⁴ C-store operators should recognize that it’s not just about offering a place to plug in—it’s about creating an experience that keeps customers coming inside.

Why Charging Pays Off

Convenience stores are uniquely positioned to lead the EV charging revolution. This infographic explores what EV customers want most, how C-stores can meet those expectations, and why investing in the right amenities can transform every charge into a profit opportunity. See what’s driving today’s EV customer, and how operators can turn charging time into spending time.