Tackling Labor Gaps with Micromarkets
1. WHERE ARE MICROMARKETS THRIVING?
As self-serve commerce technology continues to evolve, micromarkets become a more viable option for both commercial and noncommercial spaces.
2. WHY ARE MICROMARKETS GROWING?
Labor
Micromarkets eliminate the need for hourly labor, and nearly eliminate labor needs altogether.
8 IN 10 OPERATORS HAVE JOB OPENINGS1
Grab & Go
Grab and go is growing, and millennials are key micromarket patrons2
31% OF CONSUMERS WILL PATRONIZE A MICROMARKET IN THE NEXT 6 MONTHS2
Fresh Convenience
Operators who make the switch from vending machines can offer a wider variety of fresher foods, and they report:
- LOWER UPFRONT INVESTMENT3
- HIGHER REVENUE GROWTH3
- HIGHER PURCHASE AVERAGES3
3. HOW ARE MICROMARKETS EVOLVING?
Micromarkets are endlessly flexible, and we are seeing every aspect—from size to offerings—evolve to meet the needs of target consumers.
- MORRISON HEALTHCARE SERVES SCRATCH-MADE FOOD TO OVERNIGHT STAFF.4
- MAYO CLINIC RUNS A HYBRID MODEL WITH ATTENDANTS AT THE BUSIEST HOURS.4
4. HOW DO YOU SET UP A SUCCESSFUL MICROMARKET
Technology
Reliable, self-serve POS system
Location
High-traffic location with space to move in and out quickly
Offerings
High-quality grab-and-go foods that require minimal prep
HEIGHTEN CONSUMER APPEAL WITH
Contact a rep to discuss stocking your micro-shelves with food and beverages your guests can’t help but reach for. Like the portable, packable, anytime snackable Smucker’s® Uncrustables® sandwiches—now available in a convenient 48-count cases with a game-changing 5-day refrigerated shelf life.
1NRA, January 2023.
2Technomic Ignite, Q4 2022.
3Nayax, January 5, 2023
4Food Management, June 8, 2023.
